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Research Services

Marcom will listen to you carefully and prepare a marketing research solution to collect and analyze insightful marketing information so that you will make more informed business decisions. Our research proposal format follows the guideline recommended by ESOMAR.

CATI Fieldwork Provider (since 1999)

Marcom has native multi-linguall interviewers to conduct multi-country CATI in the AP region. We have been offering B2B and company executive interviews since 1999 using CATI.

With a combined CATI capacity of 70 stations, Marcom offers quicker turnaround time at an affordable budget. Our CATI system uses three variants of Chinese characters, namely, Hong Kong Cantonese dialect, Taiwan traditional characters, mainland China simplifed characters.

We use more than one CATI software packages to allow maximum flexibility in terms of timing, deliverables, quota and questionnaire routing and answer rotation complexity. Commonly used CATI software packages are QPS, Nipo, WinCati.

Fieldwork and Tabulation Service

For those clients who require data collection service only, with no executive involvement, Marcom's Fieldwork department provides just that. The service is particularly suitable for other research agencies who require an interviewing back up resource.

Interviews conducted by Marcom-HongKong are recorded by our advanced digital recording system. CLT interviews are recorded using MP3 devices for quality control with all interviews supervised on-spot by fieldwork supervisors.

Online Survey Recruitment and Focus Group Recruitment Service

Although Marcom can host your survey online and can provide full focus group services up to writing reports in English, there are occasions when you want to conduct the interview or moderate the group yourself. Marcom can provide these recruitment services to you anytime you want.

Marcom has offered phone to web recruitment service and CAWI service since 2002 in AP region. Our call centers are all networked with broadband Internet access, suitable for any form of online fieldwork application, including CAWI using client's portal.

Data Collection Methodx We Use

CATI and CAPI
B2B Executive Interview
Online Survey
Focus Group Discussion
Central Location Street Intercept Interview
Door to Door (Kish Grid or Quota)
Mystery Shopper

Data Processing Capability

Professional data cleaning using Wincross
Tabulation supporting advanced features such as significant test, rim weighting, net
Deliverable: SPSS, ASCII, CSV, Excel, Fixed Column ASCII, Card Image, Triple S, Quantum
Preparing data for data mining
Data mining and MVA services